Information Technology & Services / Marketing / PR & Communications

Responsibilities

Strategy & Framework

• Develop AI visibility strategies across major AI platforms such as ChatGPT, DeepSeek, Doubao, and Gemini
• Define and optimize key performance metrics such as mention rate, recommendation rate, and ranking
• Design high-value user intent models and key decision-making scenarios
• Build and maintain a structured brand knowledge base
• Establish scalable Prompt / Knowledge / FAQ systems
• Develop continuous optimization strategies

Content for AI

• Lead the development of AI-friendly content frameworks
• Drive website content structure optimization, including semantic architecture, schema design (structured data), and implementations such as JSON-LD, to enhance AI readability and citation readiness
• Design and standardize FAQ, Story, and Knowledge modules
• Enhance content readability, interpretability, and citation likelihood in AI systems

Automation & Engineering

• Build internal AI-powered tools based on communication and marketing needs
• Develop skills, agents, and automation tools (e.g., FAQ generation, content rewriting, AI-readability and quality assessment)
• Design workflows for content production, validation, and optimization
• Rapidly integrate LLMs, APIs, and data sources to deliver lightweight, scalable solutions

Enablement

• Provide GEO strategy guidance to communication teams
• Build reusable prompt and tool libraries
• Establish AI best practices and usage standards
• Enable teams to adopt AI-native content creation and operations

Requirements

• Strong understanding of generative AI ecosystems (text, image, video)
• Solid knowledge of LLM mechanisms (generation, retrieval, citation)
• Proven experience in either:
  • GEO / SEO / content strategy
  • AI application development or automation tools
• Deep understanding of AI recommendation logic (beyond traditional SEO)
• Ability to design high-value intents and answer architectures
• Experience in structuring and optimizing content systems (FAQ, knowledge)
• Experience building brand-level knowledge systems
• Proficient with AI-assisted coding tools (e.g., Copilot, Cursor, Claude)
• Ability to build agents, workflows, and scripts quickly
• Experience in API integration and data orchestration
• Familiar with at least one tech stack (Python, JavaScript, or no-code tools)
• Experience in content platforms, PR, or media (luxury brand experience preferred)
• Experience with AI products, automation tools, or data products
• Familiarity with both Chinese and global AI ecosystems
• Experience in prompt engineering or knowledge system design